Many companies learn about a competitor’s price change or product launch from a customer. Competitive Intelligence watches the market for you. It tracks competitors across public sources and tells your team when something changes.
Where it helps
- Pricing decisions made without a current view of competitor prices
- Sales teams caught out by a competitor’s new offer
- Positioning work based on assumptions rather than evidence
- Strategy reviews that need a clear picture of the competitive landscape
What we deliver
- Competitor profiles. Products, pricing, markets, hiring, partnerships and financial signals for each competitor you name.
- Automated monitoring. Websites, filings, news, job postings and product listings tracked on a schedule.
- Alerts. A notice of price changes, launches, market entries and other moves that cross a threshold you set.
- Briefings and battlecards. Regular summaries for leadership and short, current comparisons for your sales team.
How an engagement runs
- Assess. We agree which competitors, markets and signals matter, and who needs to hear about them.
- Build. We set up the sources and monitoring, and produce a baseline profile of each competitor.
- Integrate. Alerts and briefings reach your team by email, chat or a shared dashboard.
- Run. Monitoring runs continuously, and we adjust sources and thresholds as the market shifts.
What changes for your team
- Competitor moves reach you in days, not months
- Pricing and positioning decisions rest on current evidence
- Sales conversations start with an accurate comparison